To what extend does digital distribution affect the marketing and consumption on the media products in the media are you have studied?

In the past five years the use of digital distribution has had a positive and negative affect on the marketing of films. Films can now be digitally marketed through the internet on sites such as Twitter, YouTube, Facebook and Instagram. This access through social media and the internet has revolutionised film advertisement and has massively influences the profit made. Today almost every method of distribution is digital from digital screenings and cinema screenings and this affects the profit made by cinemas as consumers have easier access to see cinema contents which boosts sales for film companies such as Warner Bros.

An example of digital distribution being utilised for marketing and distribution is the 2013 science fiction thriller film Gravity. Gravity opened the 70th Venice International Film Festival in August 2013 and had a North American premier at the Telluride Film Festival the same month: it was released to cinemas in the United States and Canada on October 4th 2013. The films taking in North America reached $17.5 million on Friday and 80% of the film’s opening weekend gross came from its 3D showings. Because the film trailer was more accessible through social media such as YouTube, Twitter and Facebook it encourage more people, who may not have gone to see it, make an effort to visit the cinema increasing general sales.

Nearly all films are now digitally sent and screened in cinemas, this is a faster method. It also means the fil can be sent to any cinema with an internet connection in seconds: meaning it can be distributed more widely. This meant that Gravity could be sent to cinemas in both 2D and 3D and shows why the 3D showings grossed $44 million.

Due to technological convergence it is easier for most people to access films at home or on the go via their tablets, phones or laptops/computers rather than going to the cinema. Cinemas are threatened by these new methods of digital distribution as it poses the question of who would pay to see films at the cinema if they can watch it at home on their multi-media device?

Digital distribution has affected the marketing and consumption of films in almost every aspect and it is now hard to think of a recent film that is not being digitally distributed. This is a negative for cinemas as it reduces consumers for them but a positive for production companies as more people are willing to pay for films in the home and the end result is an increase of sales.


Representation of Social Class

Oliver Twist TV Drama – The Representation of Social Class

  • What level of class and status has been represented?


Working Class people are represented in this clip, in reference to the children and the women and the man is an example of Middle Class.

  • What stereotypes have been represented? Are they positive or negative?


There is the negative stereotype of working class people being desperate and pathetic when we see the children eating and doing their work. There is the again, negative stereotype of working class people complying and taking orders and the negative representation of middle class people believing and acting like they are better than the lower class. There is a negative stereotype of the group of men acting pretentious and greedy, this representation can be seen a lot when two classes are alongside each other.

  • Are the stereotypes challenged or conformed to in this clip?


The stereotype of working class people being compliant is challenged by Oliver as he speaks out and asks for more food and also when he addresses the group of gentlemen. Other than this, the stereotypes in the clip are all followed and give a negative representation of social classes overall.

  • How does the historical period impact upon our reading of the text?

Historical context in reference to this clip impacts our view vastly, it is known that in the Victorian Era, children of incapable mothers, working class children and orphans would be sent to a workhouse where they would be governed by a higher class, they would be unpaid and kept in dire conditions (or so we see through the media). This knowledge makes us think about the social classes during this period as it was how they were forced to live under the governing of someone else.

Camera Angles & Representation of Gender

Chlo pays a Visit to the Police Station – Waterloo Road



In this clip there are three subjects, a main subject, a secondary and a third subject who holds the least significance.

The clip starts with a very wide shot of the main subject, the emphasis is on her surroundings and this shot represents her as insecure as her surroundings makes her look small. The next shot is a close up of a new subject, the close up represents this woman as dominant over the first subject as she is shown to be direct and hold more power than the first. This is then followed by a medium close up of the first subject which is less than a close up and represents her as a more subordinate and inferior which is why her close up is a lesser shot.

There is then another medium close up of the third subject, this shot represents him as a subject with importance however although he is male his is not as dominant as the secondary subject. A mixture of angles are used as we see the secondary subject begin to leave the scene, the camera moves from a medium close up, to a mid-shot, followed by a close up. I think these shots represent her gender as erratic, it also gives the impression that the woman is flustered.

After this there is a close up of the main subject, I feel these angles represent her building her dominance over the second subject and as a woman showing irrational behaviour and a build of independence. The subject then ends up in a mid-shot as she is losing her power and shrinks back into the subordinate girl she was at the start, I feel this gives a representation of woman as having fickle emotions.
There is a two-shot mid-shot with the main and secondary subject, representing a confliction of emotions and thoughts that women are stereotyped to have.

The final shots include an over the shoulder shot to show what scene is being left behind and showing a very wide shot of the third subject. And ending with a very wide shot of the main and second subject in a  into space shot.